Hangar 54 Pizza

cleared for take off

Like people, some companies don’t sit still. During COVID-19, when the world was grounded and many people were sent home to figure out remote work for the first time ever, PFSbrands used the time to develop a pizza program to fill their customers’ needs for a higher quality pizza program in the convenience store and grocery store setting.

And then I enter the scene: I came on board right as the branding work was starting… Merry Christmas, happy birthday, and all the good things for this brand strategist. Working with the internal marketing team,  I conducted ideation workshops to define a name and slogan; defined the brand archetype and brand story; and designed the logo mark.